Car Launch

Launch Onsite Management Live Communication Event

Client

Automotive Company

Audience

200-500 journalists

Destination

Frankfurt, Munich & Tegernsee (Germany), Rome (Italy)

Duration

3-4 weeks

Services provided

Managing test drive programs for journalists. Communication to PA managers of participating countries / markets, plan and develop test drive itinerary for journalist groups, preparation of daily team logistics meetings with all parties involved onsite. 

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